Designing systems that turn complexity into confidence.
I started my career at a design consultancy. Early on I ran my first user research session, and watching someone interact with something I'd built changed how I thought about the work. Seeing where they struggled, where they got stuck, where the product flat out failed them. Design wasn't about making things look good. It was about solving real problems for real people.
That's still what drives me 12 years later. I've worked on consumer products, service design at FedEx, built a design system and team from scratch at Resi, and spent the last few years shipping AI and agentic experiences at CrowdStrike and AppOmni. The problems have gotten more technical, the stakes higher, but the core of it hasn't changed.
I'm drawn to work that's genuinely hard. Products where the design problem is complex enough that getting it wrong doesn't just frustrate users, it fails them.
Why cybersecurity
Cybersecurity is where that gets real. CrowdStrike exists to stop breaches. AppOmni exists to secure the SaaS systems organizations depend on. These aren't abstract product problems. They affect people's livelihoods, their data, their physical safety. A poorly designed security platform isn't just a bad user experience. It's a threat being missed.
In a world flooded with AI-generated interfaces that all look and feel the same, execution is what separates good design from forgettable design. That's what keeps me in this space.
How I Work
I operate across three layers: Direction, Systems, Execution.
Direction
Clarifying product intent and aligning it with real user workflows and technical feasibility.
Systems
Designing scalable architectures, reusable components, and interaction frameworks that engineering teams can build on with confidence.
Execution
Staying close to production. Prototyping in React and Next.js when it's faster than writing a spec. Using AI-assisted workflows to go from design thinking to working front-end code. Anyone can generate a UI now. The designers who think in systems and ship with precision are the ones that matter.
Where I'm headed
A few paths feel equally possible right now. Leading a design team at a company I genuinely believe in. Building my own product someday. Maybe a consultancy down the road focused on the kind of complex, high-stakes problems I've spent 12 years getting good at. I'm not sure which one it is yet, and I'm okay with that.
Personal
Outside of work I'm training for distance races, following Formula 1, traveling when I can, and experimenting with whatever technology feels interesting at the moment.
